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Choose or Lose!

We all must make smart choices - intentionally and explicitly - to profit in a global marketplace that is dominated not only by Wal-Mart but also by many giants of industry.

IThe message in short: Choose or Lose.

• The first step in choosing is deciding what not to do.
• The second is making explicit, well-reasoned decisions about what to do.
• To ensure the success of our decisions, the third step is choosing with intentionality.

Choose or Lose Hall of Shame

If we don't make explicit, intentional choices in today's competitive global marketplace, we are almost destined to lose. Our "Choose or Lose Hall of Shame" features some classic stories of companies and individuals who failed to choose...and lost.

Politics:

• "I voted for the $87 billion before I voted against it."
  John Kerry, 2004 presidential candidate
• "I believe we are on an irreversible trend toward freedom and democracy. But that may change."
  Dan Quayle, Vice President of the United States

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