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The Strong Process Organization

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As business leaders in the Wal-Mart economy, we have to grasp an important distinction - the difference between what I call strong-process organizations (SPOs) and weak-process organizations (WPOs). Over the years I have observed that most organizations fall into one of these two camps. On the surface, the executives at both often believe they are SPOs. They profess to having well-defined processes and the latest hardware and software to make them run at world-class speed. Only the real SPOs, however, deliver world-class results--because they run with the repetitive behaviors, good training, consistent reinforcement, and accountability that sustain success.

Strong-process organizations have strong process discipline to ensure that their processes are adhered to throughout the organization. Changes to the processes are disseminated through the process design itself. Because the organization supports employees so well, average people can achieve above-average results.

By contrast, most companies are weak-process organizations. Their executives fail to realize superior results because managers launch ad hoc processes, usually related to "the way we've always done it." Employees have little discipline in following the official processes anyway, and managers regularly call "audibles" to patch up snafus. Perhaps most telling, WPOs require talented "stars" planted around the organization in key positions to muscle results over the goal line.

Well-defined processes, supported by technology, are central--without them, your company is, by definition, a WPO. What really sets Wal-Mart and other strong-process organizations apart are the choices their executives make when it comes to four key managerial factors: exerting the proper leadership, implementing clear governance practices, applying the right discipline, and championing the right attitudes. Only then do they create the environment for performance that typifies the strong-process organization.

The Leadership Difference

Strong-Process Organization

Weak-Process Organization

Leaders are embedded throughout the business

Leaders are distant from the front lines

Leaders work themselves out of a job

Leaders entrench themselves for job security

Promotions are results-based

Promotions are tenure-based

Communications are frequent and comprehensive

Communications are sporadic and disconnected

The Governance Difference

Strong-Process Organization

Weak-Process Organization

Goals are clearly defined and stable

Goals are vaguely defined and/or constantly shifting

Guardrails guide local and global decision-making

Parameters and responsibility for decision-making are unclear

Processes are embedded in company

Processes are embedded in people

There is a process for changing processes

Gatekeepers protect the status quo and control critical resources

The Discipline Difference

Strong-Process Organization

Weak-Process Organization

Performance measures are focused and consistent

Performance measures are scattered and inconsistent

Results are valued

Effort is valued

There is a bias for information and knowledge

Company drowns in data without useful information

Accountability is high; consequences (positive and negative) are imposed

Accountability is low; consequences are meted out erratically

The Attitude Difference

Strong-Process Organization

Weak-Process Organization

Bias is for action

Meetings are acceptable substitutes for action

Employees toe the line on processes and procedures

Managers frequently call audibles

The right people are in the right seats on the bus

Company retains and rewards "But People"

Complexity is absorbed upstream to make processes close to the customer simple

Complexity is pushed downstream toward the customer

The Performance Difference

Strong-Process Organization

Weak-Process Organization

Average people achieve above-average results

Stars are required around the organization to muscle results

Leaders successfully transfer across functions

Leaders cannot successfully transfer across functions

Processes scale up and down well

Processes do not scale up and down well

Leaders are "dispensable"

Leaders cannot leave without significant impact on the company

SPO leaders may not be successful in WPO companies

Stars can be successful in other WPOs